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Signs are a crucial element of the first impression your business makes and your overall brand statement. Here are the most important reasons why you should create custom signage for your business:
Poor Signage Deters Customers:
- According to FedEx consumer research, more than 50% of your potential customers won’t visit your business if they see that you’ve got poor signage, low-quality signs, bad graphics, or spelling errors.
- 68% of consumers see a direct connection between the quality of a business’s signage and the quality of its service and products.
Great Signage Earns New Customers: 8 out of 10 FedEx survey participants had patronized a new business based solely on its sign.
- Custom signs develop your brand, putting the entire brand package on display.
- Use brand colors and designs to maintain consistency and a unified theme.
- Express exactly what your brand offers with a custom sign.
- Careful attention to custom signs proves how much effort and time you invest in your business.
- Custom signs are instantly recognizable, letting consumers know what to expect.
- Businesses that are easily recognizable and consistent earn more repeat business—and even new business from a different region.
Smart Investment: Beautifully designed custom signs are about the cheapest form of advertising around, and they work 24/7/365.
Custom Signs Grab Attention, and:
- Display your brand’s personality.
- Create an atmosphere within your facility.
- Catch the attention of potential customers.
- Keep your business in the mind of people who have seen it.
Let You Make More of Special Events:
- Use custom signs to appeal to event attendees in the neighborhood.
- Find local community gatherings and events like parades to build awareness and reputation for your business.
Don’t miss out on your chance to make the most of your business. Invest in custom signs!